Vans "Off The Wall"
Channel 66 Vibes: How Vans Off The Wall Leveraged Arena Live Chat to Connect and Engage
use case
Products
Vans
Arena Live Chat easily allowed Vans’ customers to engage and interact with the brand and with each other in real-time on their music platform, Channel 66.
From the streets to the web
The Big Picture
Vans has been building a strong brand identity that is focused on urban culture since its beginnings in the late 1960s. But, the world has changed a lot over the last few decades. To keep its relevance with its highly connected customers Vans created Channel 66, a live content streaming platform.
Arena Live Chat helped to enrich and enhance Channel 66. Its user-friendly interface helped to turn Vans’ initiative into a much more audience-friendly platform, enabling customers to connect with each other easily.
A no-code Live Chat solution enabled Vans to bring Channel 66 closer to their audience.
Connect with the audience. Boost brand culture.
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